35 years of growth, trust, and innovation – Sb Accounting & Consulting featured in FORBES Bulgaria!
Our journey began with the vision of two remarkable experts, Lyubomir Petrov and his father-in-law, and evolved into a company led by multiple generations of leaders, shaped by family values, technological innovation, and an exceptional team of over 120 professionals.
From our very first paper payslips to our fully digital platform, Sb WebTools, today we support more than 400 clients with modern solutions in Payroll, Accounting, HR, and e-File.
With the launch of our new DataHub module, we are among the pioneers addressing the business needs on the road to the electronic employment record.
Sustainable partnerships are at the core of our growth. Among them is our collaboration with ADP – the global leader in payroll administration – which recognized us as the right partner for the Bulgarian market.
At our recent event, e-Future by Sb 2.0, we welcomed over 250 HR professionals and, together with our partners, explored key topics like the upcoming shift to electronic employment record book after June 1, 2025, electronic labour files, and effective employee benefit strategies.
“For us, it’s essential to find meaning in what we do and to continue delivering value and quality to our clients,” share Gergana Pavlova and Latchezar Georgiev, Managing Partners at Sb Accounting & Consulting.
The year was 1989. In Bulgaria, the old world was crumbling, and the new one still looked more like a hazy promise. At that moment, only a few dared to believe in what was coming — and even fewer had the courage to seize it…
